This session plan gives guidance on how to work on the business' value proposition canvas.
Young people research how they can distinguish themselves from the competition. To know that, doing a competition analysis is necessary.
Aim of Session
Understanding what the added value is of the product / service.
Learning Outcomes
Young people ...
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Evaluation Activities
Talk with youngsters about what they have learned.
Activity
- Small brainstorm in groupDuration15 minutes
Number of activities
2
Length of Session
2h 15 min
Module
Audience
Learners
Teachers
Organisation
Employability Skills Gained
Commercial awareness
Critical thinking