Marketing and communication 2: Value Proposition

This session plan gives guidance on how to work on the business' value proposition canvas.

Young people research how they can distinguish themselves from the competition. To know that, doing a competition analysis is necessary.

Aim of Session

Understanding what the added value is of the product / service.

Learning Outcomes

Young people ...
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up

Evaluation Activities

Talk with youngsters about what they have learned.

Activities

Small brainstorm in group
Duration 
15 minutes
Competition analysis
Duration 
2 hours

2 activities
2h 15 min

Module 
Delivery 
Online
Offline
Employability Skills Gained 
Commercial awareness
Critical thinking