Marketing and communication 2: Value Proposition
This session plan gives guidance on how to work on the business' value proposition canvas.
Young people research how they can distinguish themselves from the competition. To know that, doing a competition analysis is necessary.
Aim of Session
Understanding what the added value is of the product / service.
Young people ...
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Talk with youngsters about what they have learned.
2h 15 min