Small brainstorm in group
Duration
15 minutes
Marketing and communication 2: Value Proposition
This session plan gives guidance on how to work on the business' value proposition canvas.
Young people research how they can distinguish themselves from the competition. To know that, doing a competition analysis is necessary.
Aim of Session
Understanding what the added value is of the product / service.
Learning Outcomes
Young people ...
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Evaluation Activities
Talk with youngsters about what they have learned.
Activities
2 activities
2h 15 min
Module
Delivery
Online
Offline
Employability Skills Gained
Commercial awareness
Critical thinking