Marketing and communication 5: Brand name
How do you choose a brand name? Have you decided on a name yet?
If not: do an individual brainstorm, use the Namelix Business Name Generator and choose your brand name using the ‘dotomcraty method’.
Aim of Session
To choose a brand name
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Talk with youngsters about what they have learned.