Marketing and communication 5: Brand name

How do you choose a brand name? Have you decided on a name yet?

If not: do an individual brainstorm, use the Namelix Business Name Generator and choose your brand name using the ‘dotomcraty method’.

Aim of Session

To choose a brand name

Learning Outcomes

Young people
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up

Evaluation Activities

Talk with youngsters about what they have learned.

Activities

Individual brainstorm + dotomcraty
Duration 
1 hour

1 activities
1 hour

Module 
Delivery 
Online
Offline
Employability Skills Gained 
Teamwork
Communication
Decision making