This session plan will assist you in defining the target audience for the pop-up enterprise.
There are roughly four options to determine your target group: the target group is local, the target group is based on age, the target group is based on income or the target group is a niche.
Understanding (and visualization) who the target audience will be
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Talk with youngsters about what they have learned.
- BrainstormDuration15 minutes
- Desk researchDuration15 minutes