This session plan will assist you in defining the target audience for the pop-up enterprise.
There are roughly four options to determine your target group: the target group is local, the target group is based on age, the target group is based on income or the target group is a niche.
Aim of Session
Understanding (and visualization) who the target audience will be
Learning Outcomes
Young people
• Have developed their concept further
• Have basic knowledge of marketing, communication, financial plan and sales
• Are able to use this knowledge for their pop-up
Evaluation Activities
Talk with youngsters about what they have learned.
Activity
- BrainstormDuration15 minutes
- Desk researchDuration15 minutes
Number of activities
3
Length of Session
2 hours
Module
Audience
Learners
Teachers
Organisation
Employability Skills Gained
Commercial awareness
Creativity