With our company BREAKCUP we plan to start a pop-up where we make and sell cupcakes. Our choice was determined on the results of a neighborhood survey. We deliverd letters to the mailboxes in the Driekoningen area. Based on the feedback, it turned out that the majority of people miss a cozy spot for a pastry with a coffee and to have a chat. Our surveys showed that we should also consider people who are lactose intolerant, have diabetes or gluten intolerance.